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Jeff Sperbeck, NFL Agent and Business Partner to John Elway, Dies After Golf Cart Incident

Jeff Sperbeck, a renowned business partner and former agent for the legendary NFL Hall of Famer John Elway, has sadly passed away at the age of 62. The incident occurred at a golf resort community in Southern California, leaving fans and colleagues in shock. The Riverside County coroner’s office has announced that Sperbeck was injured on Saturday, and the address listed for the incident is The Madison Club in La Quinta. Unfortunately, no cause of death was released, but the circumstances surrounding the incident are being investigated by the Riverside County Sheriff’s Department and the Riverside County Fire Department. According to the Riverside County Fire Department, the agency was called to The Madison Club on Saturday after someone fell out of a golf cart. The person involved was taken to a nearby trauma center for treatment. The incident has raised questions about the safety of golf cart operations at the resort. The incident has also sparked a wider investigation into the golf cart incident, with the Riverside County Sheriff’s Department stating that they are looking into the circumstances surrounding the incident. Sperbeck’s impressive career as an agent and business adviser spanned over three decades, during which he managed more than 100 NFL players. He began his career in 1990, when Elway was quarterback for the Denver Broncos. Sperbeck’s partnership with Elway was built on trust and mutual respect, and the two collaborated on numerous business ventures. One notable example of their partnership was their co-founding of 7Cellars by John Elway, a winery that was established in 2015. Sperbeck also co-founded Sullivan & Sperbeck, a sports marketing firm that was acquired by Octagon in 2001. He directed Octagon’s football division from 2001-2009 and later founded The NOVO Agency, a sports management firm that represented dozens of current and retired NFL players and coaches. Sperbeck was also involved in various charitable endeavors throughout his career. His dedication to philanthropy was a testament to his commitment to giving back to the community. Elway has not commented on Sperbeck’s death, but his legacy lives on through the many business ventures and charitable initiatives that Sperbeck was involved in. **Key Milestones in Jeff Sperbeck’s Career:**

• Co-founded Sullivan & Sperbeck, a sports marketing firm, in 1992

• Co-founded 7Cellars by John Elway in 2015

• Directed Octagon’s football division from 2001-2009

• Founded The NOVO Agency, a sports management firm, in 2009

• Managed more than 100 NFL players during his career

Despite his untimely passing, Sperbeck’s impact on the world of sports and business will be remembered for years to come. His dedication to his clients, partners, and charitable endeavors will continue to inspire others to follow in his footsteps. **A Tribute to Jeff Sperbeck**

Jeff Sperbeck was more than just an agent and business partner to John Elway. He was a trusted friend, a loyal partner, and a dedicated philanthropist. His contributions to the world of sports and business will not be forgotten.

“Jeff was a true professional and a dedicated partner. His loss is a great blow to our organization and to the sports industry as a whole.”

— John Elway

Jeff Sperbeck’s legacy will live on through the many business ventures and charitable initiatives that he was involved in. His impact on the world of sports and business will continue to be felt for years to come.

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